Project Proposal: Brand Anthem + Photo & Video Campaign

DispatchHealth + Medically Home Merger

Based on your comprehensive brief, we’re excited to present a refined production option designed to elevate DispatchHealth’s brand storytelling post-merger. This option is crafted to deliver professional, high-impact content that resonates across your care lines and strengthens your internal culture, yet stays within your budget of 25K.

This project will produce emotionally compelling, strategically structured brand content, highlighting DispatchHealth’s vital mission and expanded scale. The brand anthem video and supporting assets are specifically designed as powerful B2B marketing and internal communication tools.

Scope of Work Overview

To ensure your story is told authentically and effectively, our approach encompasses a range of production elements:

Category	Details
Scenes & Location Types	DispatchHealth HQ (Denver), Residential Homes (friends or staff homes), diverse care delivery scenarios (ER-alternative, Hospital Alternative, Transitional Care, Mobile Imaging).
Pre-Production	Pre-Production Support to ensure maximum efficiency and quality while leveraging the Client team for VO and testimonial/interview casting.
Content Focus	Live Action/B-Roll showcasing in-home care scenarios and HQ activity (collaboration, dispatch calls, meetings).
Interviews & Testimonials	5-8 testimonials chosen by the Client – Can include Executives & Clinicians, Team Members, Caregivers and Patients

ESSENTIALS CONTENT KIT (Optimized for $25,000 Budget)

Highly efficient production focused on core brand messaging within a $25,000 budget. This option delivers essential, high-quality video and photo content by leveraging internal resources and streamlined processes.

Production Details:

Shoot Days: 1-2 full days total, depending on final script, testimonials and location proximity, across 2-3 locations (e.g., DispatchHealth HQ and 1-2 internal team/friends-provided homes). No complicated lighting scenarios such as shooting an interview in front of a window.
Testimonials: We will shoot 5-8 testimonials (mix of employees, execs, caregivers, selected by the Client based on availability and schedule) and can cut in existing patient testimonials.
Pre-Production Includes Location scouting, scheduling, storyboarding and shot-lists. Leveraging the Client for Scripts, VO and testimonial/interview casting.
Crew: Agile team with combined roles: Director, Producer, DP, Gaffer, 1st AC, Photographer, and Audio Tech.
Talent: Exclusively internal (DispatchHealth staff, friends, real patients), no professional model fees.
Locations: Limited to DispatchHealth HQ and/or 1-2 internal team/friend-provided houses for filming, minimizing rental costs.
Gear: 4-8K camera kit, lenses, lighting package + grip gear, wireless and boom professional audio for interviews.
Post-Production: Efficient editing, basic motion graphics (e.g., lower thirds, simple branding), standard music licensing, and 2 rounds of revisions.

Video Deliverables (9 TOTAL):

**Brand Anthem Videos (4 total):** Scripted VoiceOver-led flagship videos, with optional mixed-in testimonials if it works for the edit, live-action footage, simple graphics, and background music.

Videos	Length	Description
1	30-60 sec	Scripted VoiceOver-led flagship, optional testimonials.
3	10-15 sec	Social Cutdowns: Key highlights formatted specifically for LinkedIn.

**Internal Brand Sizzle Reel (5 total):** Interview/Testimonial style videos with live-action footage, graphics, and background music.

Videos	Length	Description
1	30-60 sec	Interview/Testimonial style.
4	10-15 sec	Culture Cutdowns: Key highlights formatted for LinkedIn.

Photography Deliverables (50 FINAL PHOTOS):

Quantity & Specs: 50 total final edited photos, shot and edited in a way that allows for versatile layouts and crops.
Licensing: Exclusive rights for all online/internal media for 10 years (excluding broadcast).
Editing: Professional retouching, color correction, and cropping.

Cost Breakdown: Essentials Content Kit

Category	Range
Production Fees	$24,500
Variable Expenses	$500 – $1,000
(Dependent on minor incidentals) • Includes production day expenses (e.g., meals, parking, basic props), minimal model fees and location fees. Any expenses billed as actual.
Total Investment	$25,000 – $25,500

Why Choose TD Creative?

At TD Creative, we understand that exceptional visual content requires more than just technical skill; it demands a deep understanding of your strategic objectives and target audience. Our unique value proposition stems from a comprehensive blend of expertise:

Strategic Project Management: Every frame and edit aligns with your marketing goals. We manage projects precisely, keeping them on track and on budget for measurable results.
Healthcare Industry Expertise: Our direct experience in healthcare ensures content is compelling, compliant, and credible, understanding the sector’s unique nuances.
Creative Production Excellence: We bring visions to life through high-quality production, leveraging cutting-edge techniques and storytelling to create impactful visual narratives.
Female-Owned Perspective: As a female-owned business, we bring a unique perspective that fosters deeper emotional connections, helping your brand resonate more genuinely and broadly with diverse audiences.
Scalable & Budget-Conscious Solutions: We offer flexible services to meet your specific needs and budget, ensuring optimal value and maximizing impact without compromising quality.
End-to-End Partnership: From concept to delivery, we partner with you, guiding every step to build lasting relationships based on trust and exceptional results.

Choose TD Creative for a partner who combines strategic insight, industry-specific knowledge, and creative excellence to deliver visual content that truly resonates and drives your business forward.

Ready to transform your brand story?

We’re confident that this option will provide powerful assets for DispatchHealth. Let’s connect to finalize the best path forward.

Schedule a Discussion

Or call Tanya directly at 303.641.3845